dnata, one of the world’s largest airline and travel services providers, has been appointed to manage easyJet’s inflight retail services across the airline’s extensive network.
As part of this partnership, dnata will provide a tailor-made on-board sales program and innovative solutions for the airline, helping it to further improve its on-board sales offer and customer satisfaction.
The deal will see dnata provide easyJet with a comprehensive suite of services covering retail strategy; the development and selection of food, beverage and duty-free products; supply; marketing; cabin crew engagement and financial management. dnata will work closely with easyJet and leading technology providers to deliver a modern, technology-driven program with the airline’s customers at the forefront.
dnata has also been appointed to provide end-to-end and last mile logistics services to easyJet across the UK and Italy, covering 11 stops.
Robin Padgett, Divisional Senior Vice President Foodservice and Retail, dnata, said: “We are extremely proud to become the inflight retail partner of choice for easyJet across its European network. We will work closely with airline teams to deliver a modern, digital retail experience for easyJet customers, bringing products people love on board and delivering value to passengers and customers. ‘business.
“We know that easyJet is a leader in its segment and we are delighted to further increase the success of its retail programme, leveraging our experience and knowledge of in-flight and ground retail. , gathered in our global markets.”
Simon Cox, Director of Inflight Retail for easyJet, said: “We are delighted to be working with dnata on an opportunity to transform our inflight retail service and we believe they are the right partners to help us achieve our ambitions of providing an industry-leading, innovative on-board sales experience for our customers across Europe. »
dnata launched its dedicated in-flight retail hub in 2020. Based in the UK, the specialist retail unit provides airline customers with a full suite of ‘out-of-the-box’ services, ranging from product development, digitized sales channels and technology solutions to cabin crew engagement. , product design and accounting. dnata’s existing inflight retail customer base spans major airlines worldwide.
dnata also counts En Route International in its stable of brands. En Route International is an award-winning product development, creative design and supply chain operations company, providing bespoke food and retail solutions to airlines worldwide.
dnata’s catering and retail division is one of the world’s leading inflight hospitality providers. Before the pandemic, the company’s 12,000 dedicated employees produced some 90 million meals a year, serving full-service, low-cost and VIP carriers from more than 60 locations.
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