The recognition follows the capabilities of Inmar Intelligence’s recently expanded Retail Media Network products to support adult beverage, smart TV and influencer communities solutions for retailers and brands.
Winston-Salem, NC, May 26, 2021 (GLOBE NEWSWIRE) – Intelligence Inmar, a data-driven technology-based services company announced today that it has been named a leading retail media network solutions provider in Forrester’s Now Tech: Retail Media Solutions, Q2 2021 report . The report recognizes the vendors for their retail multimedia solutions and based its analysis on the presence and functionality of organizations in the market.
Inmar Intelligence’s Retail Cloud – an integrated suite of multimedia, incentive and business solutions – was cited in the core feature segments of buy-side solutions and sell-side solutions. Due to its presence in the market, Inmar Intelligence has been listed in the “Large Business” category.
Inmar Intelligence enables retailers and brands to activate collaborative marketing initiatives on the most important channels in today’s digital economy. This suite of solutions includes digital coupons, on-site and off-site media, in-store print and digital signage, receipt rewards, influencer marketing and paid social media. At the center of Retail Cloud is its proprietary data intelligence platform, ShopperSync ™, which mobilizes SKU-level transaction data and other purchasing behaviors from point-of-sale and point-of-sale systems. contact with consumers for the personalization and activation of the entire marketing portfolio.
“We are delighted to have been included as a great retail media network solution in Forrester’s Now Tech: Retail Media Solutions, Q2 2021 report,” said Aaron Kechley, general manager of media and data at Inmar Intelligence. “Inmar Intelligence is dedicated to continuous innovation and creating solutions that focus on empowering retailers and multi-channel solutions. We will continue to lay the groundwork for a retail media network solution that encompasses full-channel marketing activation options for advertisers to improve workflow and create a better customer experience, including all customer touch points through loyalty, promotions and the media. “
The report came on the heels of Inmar Intelligence’s recent launch of its Retail Media Network product capabilities to support adult beverage, connected TV and influencer communities solutions for retailers and brands. These offerings allow Inmar Intelligence to expand the way it supports a retailer’s media network, improving the advertising formats they can deliver to their brands and reaching more consumers on the channels that matter in the market. today’s world.
Going forward, retailers will need to move beyond retail media networks and develop a retail marketing network that encompasses full channel marketing activation options for their advertisers. Inmar Intelligence kicked off the process of this experiment, giving retailers the ability to expand their retail media networks to encompass more than just traditional “media” advertising opportunities.
For decades, Inmar Intelligence has played a vital role in helping retailers make business decisions. Inmar Intelligence’s Retail Cloud’s is designed to support retailers’ development and execution of a personalized, omnichannel shopping experience with a technology infrastructure designed to provide the flexibility, security, control and scalability needed to complete the technology roadmap for retailers. As the pandemic has accelerated the evolution of consumer buying behavior and trends, leaving some businesses deadlocked, Inmar Intelligence’s platform is able to respond to these changing demands. With a technology infrastructure designed to run machine learning and artificial intelligence at scale, Inmar Intelligence generates actionable insights to better inform planning decisions.
For more information on Inmar Intelligence’s Retail Media Network solution, please visit https://www.inmar.com/retail-media-network.
About Inmar Intelligence
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Inmar Intelligence is a leading data and technology services company. $ 120 billion in commerce flows through our market-driven platforms that power digital transformation through unified data, workflows and fund flows to help large Fortune 5000 companies, emerging brands and health systems to stimulate innovation.
Throughout our 40 year history, we have served retailers, manufacturers, pharmacies, healthcare systems, government and employers as their trusted intermediary to help them redefine success. For more information on Inmar, follow us on Twitter, LinkedIn, or Facebook, or call (866) 440-6917.
CONTACT: Holly Pavlika Inmar Intelligence (336) 770-3596 [email protected]