Missfresh Signs Over 20 Major Regional Grocery Chains To Use Its Retail Cloud Services


BEIJING, January 6, 2022 / PRNewswire / – Missfresh Limited (“Missfresh” or the “Company”) (NASDAQ: MF), an innovator in from China convenience store, has signed agreements with more than 20 regional supermarket chains to equip more than 150 stores in 19 cities of China with the company’s proprietary SaaS suite of tools and AI-powered capabilities, such as intelligent omnichannel marketing, intelligent supply chain management, and intelligent store-to-door delivery, enhancing the experience purchase from more than four million active customers. Retail partners include well-known regional retailers such as Shandong Aodelong Supermarket, Chongqing Jiameijia Department Store and Changchun Yatai Supermarket, which are upgrading and improving their digital operations through Missfresh’s Retail Cloud services.

Missfresh’s Retail Cloud business segment was officially launched in June 2021 and continues to empower a growing number of neighborhood retailers through the digitalization of their services, while laying the groundwork for the rapid expansion of Retail Cloud services in the neighborhood retail industry.

Since its partnership with Tencent Smart Retail, Missfresh strengthens its Retail Cloud services by joining forces Tencent The Smart Retail ecosystem and its partner empowerment philosophy with the retail AI network developed by the company and years of experience managing neighborhood retail operating systems. With applications in many areas including cloud computing, digital marketing and e-commerce live streaming, Missfresh’s Retail Cloud services enable traditional small and mid-sized retailers to quickly set up full online operations. , which in turn accelerates the digitization and modernization of the district. retail business.

As online shopping continues to gain popularity and the trend of “consumer upgrade” (the growing demand for high-quality goods and services) spreads across the country, the retail industry offline retail is gradually moving online. According to iResearch, the neighborhood retail cloud market is poised to grow rapidly alongside the accelerated pace of online retail development from 207.7 billion RMB (US $ 32.7 billion) in 2020 at 2,200 billion RMB (US $ 346.2 billion) by 2025.

In China, as consumers increasingly turn to online shopping, the advent of the omnichannel retail era has left small and mid-sized local stores – which hold a combined market share of 80 % – struggle to meet consumer demands for multiple retail channels, and simultaneously lack a diverse range of shopping options and better consumer experiences. Delivering a better customer experience, achieving higher customer conversion and redemption rates, and improving operational efficiency have become key areas to address as the traditional retail industry undergoes its digital transformation.

Aiming to address these industry issues, Missfresh’s Retail Cloud services offer digital upgrades to traditional retail formats and AI-powered solutions instead of human decision-making. This helps address a number of critical issues for retailers, including SKU management, high inventory loss and wastage during transit, difficulties in attracting customers online, and store-to-door execution. Missfresh’s Retail Cloud business has already partnered with many leading regional retailers, including Shandong Quanfuyuan Commercial Group, Dongtai Guomao Group and Zhejiang Kaihong Group, to provide integrated online and offline retail solutions and upgrade the online capacity of retailers. These solutions include setting up private traffic domain platforms, improving door-to-door delivery, and setting up presale and pick-up services.

Missfresh has also launched other initiatives to accelerate the digitization of the neighborhood retail sector, such as the recent organization of an online services workshop for neighborhood retailers as well as a “Building New Retail Growth” forum. Engines Together ”for ecosystem partners and major neighborhood retailers. These events aim to explore the digital transformation trends of the retail industry, seek new growth drivers for the local retail economy, and pursue the high-quality development of the industry. of neighborhood retail.

About Missfresh Limitée

Missfresh Limited is an innovator and leader in from China neighborhood retail. The company invented the Distributed Mini Warehouse (DMW) model to operate an integrated online and offline on-demand retail business focused on the supply of fresh produce and fast-moving consumer goods (FMCG). Thanks to the “Missfresh” mobile app and the mini program integrated with third-party social platforms, consumers can easily buy quality groceries at their fingertips and have the best products delivered to their doorstep in 36 minutes, by medium.

Building on its core capabilities, Missfresh launched a smart fresh market activity in the second half of 2020. This innovative business model is dedicated to standardizing and transforming fresh markets into smart fresh shopping centers. Missfresh has also implemented a comprehensive stack of proprietary technologies that enable a wide range of neighborhood retail participants, such as supermarkets, fresh produce markets and local retailers, to effectively start and operate their businesses. digitally business.

For more information, please visit: http://ir.Missfresh.cn.

SOURCE MissFresh


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