Quick housing wholesalers flood poorest neighborhoods

States and cities across the United States are cracking down on a home turnaround niche known as wholesaling, led by a flood of largely unlicensed middlemen lured in by YouTube tutorials and a sizzling market.

With quick cash, wholesalers can help struggling homeowners sell quickly, but they have been accused of tough tactics and misinformation. Unlike “ fix-and-flip ” investors, who acquire ownership of homes, renovate them, and put them back on the market, wholesalers typically negotiate with homeowners simply to put the homes under contract and sell those contracts at. palms.

“I don’t buy houses. I solve problems,” said Scott Sekulow, who leads a congregation of Messianic Jews in the Atlanta area and presents himself as the Flipping Rabbi. He said clients come to him when they get divorced, can’t afford to fix their homes, or have other issues. Sekulow said he could get them money while beautifying a neighborhood.

Hedge funds pay a high price for contracts, he told a potential mogul conference: “When you can get in with them, they pay stupid money.”

While the practice is legal when transparent, advocates for the poor say aggressive wholesalers trick sellers with lowball offers. Illinois, Oklahoma, Arkansas, Kansas and the city of Philadelphia recently proposed or passed regulations after complaints. The latter city acted in the fall after neighborhoods were overrun with “We Buy Houses” signs, and reported that discerning wholesalers would not leave homes without a signed contract.

“In my West Philly neighborhood, I probably get three postcards a month from one of these guys,” said Michael Froehlich, an attorney with Community Legal Services in Philadelphia. “If you can get leads, you can trick someone into signing them for a lot less than fair market value, and you can make $ 30,000, $ 40,000, $ 50,000 on a house.”

Wholesalers, usually entry-level investors who find homes off the market through cold calls or by walking through neighborhoods, have been favored by the low interest rates of the pandemic era and the tight housing supply that created record price appreciation.

The United States only had a 2.4-month supply of unsold homes in April, near an all-time low. The prices make a lot of it unprofitable for investors, prompting some wholesalers to scour popular and poor neighborhoods to scare off transactions. Contract collection costs are often 10% or 15% of the selling price and can generate the wholesaler a salary of $ 15,000 in weeks – although the costs of Internet advertising and customer lists reduce these gross earnings.

On a recent night in Roswell, Georgia, about 50 wholesalers, pinball machines and newbie investors came to a DoubleTree hotel for an Atlanta Real Estate Investors Alliance meeting. Sekulow, whose brother Jay was one of Donald Trump’s impeachment advocates, was one of the panelists.


A second, Mike Cherwenka, calls himself the “Wholesale Godfather” and shares the testimonial on his website of performing on a male magazine dance team. He left life after kissing Jesus and starting a career in real estate.

“Cash is king, and when you can just give people cash and close in a week, you have leverage, don’t you?” said Cherwenka, still a muscular figure in a purple-hued sports coat. “People wake up and listen when you make an offer and have proof of funds on hand.”

As the discussion revolved around the benefits of having a spouse involved in her real estate business, Cherwenka’s wife Tolla took to a game show to show off the couple’s book, “The Art of Becoming a Real Estate Investor.” multimillionaire ”.

“If you want one, it’s $ 20,” he says. “Hold one up there, babycakes.”

Wholesale has been around for years, but hit the radar of real estate data provider PropStream four years ago, said Rob Zahr, general manager of parent company EquiMine in Orange County, Calif. The PropStream database can help find homes that are abandoned, at risk of foreclosure, or loaded with lien.

Only one Facebook group enthusiastically titled – Wholesale Homes with PropStream! – has more than 41,000 members.

The “handy fruits” of homes that just need a little modernization are all gone, said Brian Dally, whose Atlanta-based finance company Groundfloor plans to fund up to $ 350 million in real estate investments this year. What remains is not on the list of services and needs major revisions.

“You need more Boy Scouts out there,” he said. About 40% of the company’s transactions involve wholesalers.

Complaints, however, began to mount at poor legal aid companies as people poured into the industry. As wholesalers often do not hold real estate licenses, regulators have little power. Wholesalers say they don’t need a license because they buy directly from owners, and laws generally allow “sell by owner” transactions.

In Philadelphia, Froehlich said he heard complaints from wholesalers using a bad news-good news owner approach. The bad news is that a home needs tens of thousands of repairs. The good news is that the wholesaler will take it away for $ 30,000, even if it is really worth $ 100,000.

Last fall, Philadelphia created a license for wholesalers and requires them to tell homeowners how they can get fair market value.

Oklahoma’s real estate commission has heard of deals that have collapsed, obscuring owners’ titles, said executive director Grant Cody. In other cases, owners felt duped when they learned that the wholesaler had quickly sold the contract.

“It’s kind of like saying to your girlfriend, ‘Hey, I want to marry you,’ and then she finds out that you just got paid to hand her over to another guy,” Cody said.


Oklahoma demanded this spring that wholesalers be licensed and allowed the commission to set rules, Cody said. Arkansas and Illinois passed laws in 2017 and 2019, respectively, increasing their power to regulate wholesale. A bill in Kansas is dead, but it can be reintroduced.

Wholesalers admit to having bad actors, but say most are genuinely interested in housing revitalization.

In Atlanta, Duane Alexander, a 37-year-old man who went into wholesale business during last year’s covid-19 quarantines, wakes up every morning to cold call homeowners. At 10 a.m., he resumes his day job as a software engineer.

Alexander has completed four deals so far, one offering $ 120,000 for a house owned by a friend’s relative and assigning the contract to another investor for $ 130,000. Alexander earned $ 10,000 for about 10 hours of work.

He said he sees his role as making sure homeowners get a fair deal and something nicer dawns in a dilapidated house.

“If I know gentrification is going to happen anyway, as a person who comes from those kinds of neighborhoods, I would rather someone like me making the money than a hedge fund.” Alexander said.

Duane Alexander, a wholesaler at Vlancia Homebuyers photographed Atlanta on May 8. MUST CREDIT: Bloomberg Photo by Matt Odom.

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