Retail promotions for the Cosmic Crisp apple variety this summer

Summer is approaching and Cosmic Crisp® apples are still in season.

With an increased volume of apples grown in Washington state, consumers can still find Cosmic Crisp apples in grocery stores nationwide. To celebrate, the brand is launching new recipes, a retail promotion and a hot air balloon ride.

To support the Cosmic Crisp brand this summer, new recipes, a retail promotion and a hot air balloon ride will be launched.

In the coming weeks, Cosmic Crisp apples will be promoted in a large regional retail chain. Signage will direct shoppers to the Cosmic Crisp website to see a full menu of summer dishes. Recipes include a plant-based apple ‘burger’, agua fresca, red, white and blue potato salad, and an apple and cherry pie recipe by Erin McDowell, author of Book on Pie. Consumers will have the chance to win Erin’s Cookbook via Cosmic Crisp’s social media. The brand will also appear in the June issue of Really simple magazine and following a carry-over pandemic, a full-size, custom-shaped Cosmic Crisp hot air balloon will debut at several festivals across the United States.

The hot air balloon will take off during these festivals:

  • Red River Hot Air Balloon Rally, June 12 in Shreveport, LA
  • Balloons on curvature, July 23-25 ​​in Bend, OR
  • National hot air balloon classic, July 30-August 7 in Indianola, IN
  • Albuquerque International Hot Air Balloon Fiesta, October 2-10 in Albuquerque, NM
  • Cathedral City Hot Air Balloon Festival, November 19-21 in Palm Springs, California

As recently reported by Superfresh Growers, the Cosmic Crisp apple has grown in popularity. The brand had sales of $ 4.5 million in April and placed Cosmic Crisp 11th among top 20 brands and strains last month.

“It took more than 20 years of breeding, research and development at Washington State University to perfect the Cosmic Crisp apple,” said Kathryn Grandy, chief marketing officer of Proprietary Variety Management, the company that leads the brand’s marketing efforts. “Our performance in the category reflects the reception of consumers for this new apple. We’re excited to have another great month of supplies and new just-in-time ways to profit as many of us look forward to hosting safe gatherings again.

For more information:
Kathryn grandy
Exclusive varietal management
Phone: +1 (509) 248-4352
[email protected]

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