The campaign aims to highlight that wholesalers operate under stressful conditions.
Colin Smith, Managing Director of SWA, said: âAfter an extremely difficult year for everyone involved, including those in the wholesale supply chain, it is more important than ever that everyone be kind and respectful. to each other.
“Unfortunately, as the official trade association for Scottish food and drink wholesale companies, we are increasingly aware that our members also face disappointing levels of aggression.”
Smith said he was “horrified” when members of the SWA recounted recent experiences of staff who have been yelled at and insulted by angry customers that deliveries are late and some goods are out of stock.
He added: “Wholesalers face product supply shortages and price increases from manufacturers and importers due to Brexit, increased demand, staff and plant shortages. that are not yet operating at full capacity. Our members are also experiencing a chronic shortage of wholesale staff available for warehouse pick-up and drivers to make deliveries. Add to the equation longer turnaround times due to meeting various Covid restrictions – including ‘spaces for diversion of people’ and parking restrictions which all add time and complexity to planning schedules deliveries – and this is a very difficult time.
âSo as wholesalers work around the clock to provide you with the ‘wheels’, we ask customers to recognize that this may mean tempering your expectations, understanding why service may not be quite what you want. are used to or expect and, most importantly, not vent your frustrations on hardworking staff trying to do their jobs to the best of their ability under very difficult circumstances. “