The ad for the campaign to attack the Capitol asks, “What if they were black?” “

Over the past six months, the House committee investigating the January 6 insurgency in Washington, DC, has interviewed hundreds of witnesses and reviewed tens of thousands of documents, and are now preparing to make their findings public.

But as more details come to light, and some distributed consequences, there remains a simple question. After the racial calculation of 2020, especially after the murder of George Floyd, witnessing the attack on the Capitol was immediately questioning, what if the attackers were black?

Today the Courageous Conversation Global Foundation is launching a new PSA campaign to make sure this issue is not lost in all the other rumors. Created by advertising agency Goodby Silverstein & Partners, “What if they were black?”Uses the imagery of airbrushed commemorative t-shirts to imagine the answers.

On the front of the limited collection of shirts, designed and produced in partnership with artists Timothy Bluitt Jr. and Casandra Burrell, insurgents like the shaman of Qanon are represented as black. On the reverse side is a reminder of the reality of racial discrimination, with statistics that highlight prejudices within the justice system. Like how black men are three times more likely to be killed by police, or how one-third of unarmed people killed by police are black, or how black people are five times more likely to be jailed.

Goodby’s creative director Rony Castor said that over the past year the conversation around the Jan.6 attack has taken on soap opera-like twists and turns. “We wanted to bring it back to how black people were feeling that day, because at the end of the day, we don’t see it as an isolated incident,” says Castor. “You saw it during the insurgency, but we also saw it in the Kyle Rittenhouse verdict. The bias is systemic. As for the shirts, he hit the one closest to us. It’s closely tied to the black community, and it’s the easiest way to tell the world what we think about what might have happened if a group of blacks stormed the Capitol.

The campaign also includes a TikTok series titled #If TheyWereBlackChallenge, where the creators of TikTok talk about what would have happened if black people had stormed the Capitol, hijacking the popularized green screen backdrop feature in order to continue the campaign. conversation with a younger audience. There will also be a live conversation on Twitter Spaces and an Instagram AMA aimed at sparking a conversation around the question “What if they were black” and the bias the world has witnessed. Overall, the goal is to educate and encourage people to call on their local senators to pass the First Step Implementation Act to help end prejudice against black Americans in the criminal justice system.

Castor and fellow Goodby Creative Director Anthony O’Neill were also behind the Courageous Conversation ‘Not A Gun’ campaign in early 2020, which illustrated how the difference between the daily lives of black and white people Americans are all too often manifested in the fact that harmless objects become a business. life and death, whether it is a cell phone (Stephon Clark), cigarettes (Eric Garner), a wallet (Amadou Diallo), Skittles (Trayvon Martin) or a banknote. $ 20 (George Floyd).

Today, almost two years later, we still need a reminder of those differences. Remember these names and think about January 6th. “It’s something we’ve talked about a lot,” says Castor. “In the end, we all agreed that whatever happened to black people would have been much harsher than the 99.99% of those who stormed the Capitol.”

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